Scope
Capture the job on site. Type your notes or dictate them from your phone, then organise the work into a clear scope.
AI estimating software built for builders
Quote with confidence.
SAM turns site notes into clear estimates and professional quotes—without the spreadsheet wrestling. You stay in control; Ask SAM helps when you need a second pair of eyes.
Developed in New Zealand with guidance from a working builder.
Quotes, estimates & variationsBuilder cost
librariesSite-note dictationEstimate accuracy tracking
One clear workflow
From site visit to sent quote
SAM follows the way a good estimator already thinks: understand the work, price it properly, then learn from the result.
Assess
Price labour, materials, subcontractors and margins. Start fast with templates, cost libraries or a previous job.
Measure
Send a professional quote, record actual costs and see where the estimate was accurate—or where the next one can improve.
Inside SAM
See the complete quoting workflow.
From opening a job to reviewing the finished quote, SAM keeps the important information together and makes the next step clear. Select any screen to see the detail.
Price the work clearly
Build the estimate line by line, separate labour and materials, apply margin and see the final customer price before anything is sent.
Know what comes next
A builder-focused workflow keeps the job moving from capture and scope through to quote, acceptance and actual costs.
Keep the job together
Customer details, site notes, pricing and progress stay connected instead of being scattered across documents and spreadsheets.
Review before you send
Ask SAM checks for gaps, risks, assumptions and exclusions while every suggested change remains under your control.
Send a professional quote
Turn the completed estimate into a clear, branded customer document with the scope, pricing, terms and acceptance details brought together.
Your AI estimating assistant
Ask SAM before you quote.
SAM helps you think through the job before a missed item becomes a lost margin. It supports your judgement; it does not replace it.
- Reviews site notes and identifies gaps
- Suggests scope questions and estimate lines
- Flags assumptions, exclusions and pricing risks
- Checks the quote before it goes to the client
Scope check
Has disposal of excavated material been allowed for?
Has disposal of excavated material been allowed for?
Suggested line
Add temporary site protection and clean-up labour.
Add temporary site protection and clean-up labour.
Risk to confirm
Access width may affect plant hire and delivery cost.
Access width may affect plant hire and delivery cost.
Practical by design
Everything a quote needs. Nothing it doesn’t.
Move quickly on straightforward work and add detail when the job demands it.
Quotes, estimates & variations
Prepare each document through one consistent workflow, with presentation options to suit the client.
Reusable job templates
Standardise common work, save proven estimates as templates and avoid rebuilding every quote from scratch.
Builder cost library
Keep labour, material and subcontractor costs together, ready to adapt to the way your building business prices work.
Flexible AI assistance
Use AI for scope, line suggestions, ballparks or quote review—or complete the estimate manually.
Actual cost tracking
Compare estimated and actual costs by job so you can see where margin was won, lost or overlooked.
Historical learning
Use completed jobs to inform future pricing and expose repeat overruns before they become a habit.
Built for builders first
Builder-led, not generically adapted.
SAM is launching with builder-specific workflows, templates and cost libraries, shaped with guidance from a working builder. That means the first release can do one job properly instead of claiming to suit every trade.
“The AI estimating assistant for builders.”Other trades will follow as SAM works
with experienced people from each industry.
Renovations
Extensions
New builds
Decks & outdoor work
Repairs & maintenance
Building variations
Simple pricing
One subscription. Your whole quoting team.
No plan comparison and no charge for every person who needs to help with a quote.
Straightforward pricing
SAM builder subscription
For sole traders and small building teams.
$39 NZD / month
Excluding GST · or $390 per year
- One or more users
- Complete builder setup
- Quotes, estimates and variations
- Builder templates and cost libraries
- Ask SAM AI assistance
- Actual-cost comparison
- Historical estimate learning
- No long-term contract
One subscription for your quoting team
Register your interest
AI assistance is included subject to reasonable fair use. Beta pricing and inclusions may be refined before public launch.
Questions
What people ask about SAM
What is SAM estimating software?
SAM is web-based estimating and quoting software built for builders. It helps you capture the scope, calculate costs, prepare a professional client quote and compare the estimate with actual job costs.
Does SAM use AI?
Yes. Ask SAM can review notes, suggest missing scope, propose estimate lines and flag assumptions or exclusions. Every suggestion remains under your control.
Can I use SAM without AI?
Yes. You can create and price an estimate manually, use a template or copy a previous job. AI assistance is available when it adds value, not forced into every quote.
Can SAM create variations as well as quotes?
Yes. SAM supports quotes, working estimates and variations through the same familiar process.
Does SAM work on a phone?
SAM is being designed as a web application that works across desktop, tablet and mobile browsers, including dictation for capturing notes on site.
Who is SAM designed for?
SAM is launching for builders, sole traders and small building businesses that need a faster, more consistent way to estimate and quote. Other trades will be introduced only after SAM has worked with experienced people from those industries.
How does SAM improve estimating accuracy?
After a job, you can record actual labour, materials, subcontractor and other costs. SAM compares those costs with your estimate and uses completed-job history to make future pricing decisions better informed.
Early access
Help shape SAM before launch.
We are inviting a small number of builders to test SAM on real work and help guide what comes next.